I admit when I think of Skechers I think of those awful black shiny sneakers I had when I was 11. Ever since then I have been scarred by the embarrassment so badly, that I recoil anytime I even hear the name Skechers. Needless to say when I heard that Skechers was not only making running sneakers, but sponsoring Meb Keflezighi, my jaw nearly hit the floor. I thought Meb must be out of his mind.
|This graph from CalTech's Alumni website shows how disproportionate the |
salaries of baseball players has been in the last few decades.
Even if you are a mediocre baseball player, you would get $30,000 just to show up and sit on the bench. (Based on the paltry salary of $5,000,000 for 162 games)
Back to Skechers. Skechers seems like they get it. They seem to be one of the few companies treating these people like real athletes, and realize they are valuable even if they do not win first or second place wearing their product. At the very least, they realize in order for them to get big names like Meb, they need to be more flexible than other companies, but I have a feeling this will definitely change the way other companies approach endorsements.
I don't know how runner endorsement works in other countries, but this seems like it's a great step forward for professional running in this country. The truth is people don't take professional runners as serious as they do many other sports, and maybe making it a more profitable sport will also make it more mainstream.